SPRING 2025
Life Phases; an Oura pop-up experience located in Hayes Valley, CA immerses families and expectant mothers into physical well-being.
Through interactive and sensory-driven experiences, the audience will gain insights into the magical moments within child development during pregnancy.
resonant
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resonant - transformative - insightful -
ABOUT OURA RING
The Oura Ring is a smart ring designed to track health metrics like sleep, activity, heart rate, and body temperature, providing insights to improve overall well-being.
WHY OURA?
OURA RING AND WOMENS HEALTH
oura ring and womens health Oura Ring is deeply connected to womens health as it tracks all changes day to day, providing valuable insights into menstrual cycles, hormonal shifts, sleep quality, and overall wellness
OURA RING AND PREGNANCY
The Oura Ring supports pregnancy by tracking data like body temperature, sleep quality, heart rate, and activity levels, empowering expecting mothers to monitor their health and manage stress throughout pregnancy and postpartum recovery.
OURA RING AND POTENTIAL
Oura ring has an excellent user interface that is easy to use for all age ranges. There is opportunity for growth in audience as is it a very benifical product for all phases of life.
MOOD + TONE OF SPACE
The mood of the space is serene and nurturing, with soft lighting and soothing sounds creating a calm, supportive environment for expecting parents. Interactive elements add subtle moments of energy, encouraging empowerment and mindfulness throughout the experience.
MARKETING MATERIALS
Marketing materials created that capture the tone of my space
PLAN AND SECTION
SPATIAL WALKTHROUGH
ENTRY You approach a space raditating with positivity and acceptance. You feel welcomed to enage with the space, and are curious what lies behind the layered entrance. You are given an Oura Ring to test as you encounter the space.
EMBRACE You enter the experience to find a long tunnel that glimmers and glows with a vibrant light at the end. Symbolizing the start of new life amongst the stars.
FIRST TRIMESTER: RHYTHM Hover your hand over the sensor to feel your heartbeat in the floor. Others can hover over the other sensor and the two heartbeats can symbiotically exist.
SECOND TRIMESTER: MOVE Continue your journey to the second trimester as you are encouraged to move and grow the plants around you. Physical health is the most important for moms at this point as theirbaby is develeoping and starting to move.
THIRD TRIMESTER: PEACE AND BIRTH Relaxing scents of lavender and chamomile fill the room as you navigate the calm before the storm. You make your way to the portal where you are then reborn into a new world.
DISCOVERY Finally, when you are ready you enter a bright new world. A place where the world is fresh, and ready to explore. Here, you re-discover a childlike sense of play.
RHYTHM INTERACTION INTEGRATION
FULL SCALE MOCKUP
Using the TouchDesigner program, I created a full scale mockup that was responsive to my live heartbeat, and created a uniquely interactive audio visual experience.